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Hard Rock’s new branding partnership with Enterprise Rancheria soon to bear fruit

K. Morrison August 20, 2019

After on February 13, 2019, celebrating a topping off ceremony, the Enterprise Rancheria’s $440 million Hard Rock Hotel & Casino Sacramento at Fire Mountain is nearing its planned fall 2019 opening, having begun booking room reservations on August 15.

Located near the Toyota Amphitheatre in Wheatland, the Fire Mountain mega-resort is being developed by the Seminole Tribe-owned subsidiary of Seminole Hard Rock Entertainment, Inc., which will also manage the facility.

Complete article: Hard Rock’s new branding partnership with Enterprise Rancheria soon to bear fruit